Really interesting to see this. For me, this is huge news and a really interesting embedded finance opportunity in the #FinTech and (hopefully) #InsurTech space. 

Those who own distribution, get to own the customer. What do you think, is this the start of something big ahead? We have long seen partnerships / JV's and others between supermarkets and insurers/banks

Is this just the beginning of something bigger, nothing new or something else?