What's not to love about this 👇🏻👇🏻👇🏻!? Moving on from tracking your fitness, the next thing is to pay you to be healthier. This new partnership between Amex and Vitality does exactly that!  

Very simply, more cash back for more healthy behaviours. This ties in nicely to my recent article Is loyalty the icing on the cake? Is cash the king of all loyalty rewards by being the most basic and easy to understand?