What's not to love about this 👇🏻👇🏻👇🏻!? Moving on from tracking your fitness, the next thing is to pay you to be healthier. This new partnership between Amex and Vitality does exactly that!
Very simply, more cash back for more healthy behaviours. This ties in nicely to my recent article Is loyalty the icing on the cake? Is cash the king of all loyalty rewards by being the most basic and easy to understand?
But here is the key … Vitality will pay you up to an additional 2% cashback on your spending, assuming you hit health and lifestyle targets This is a limit of £20 per month on the cashback paid by Vitality (£1,000 per month purchase cap at up to 2% cashback)