We've been talking for a while now about the future of mobility and how vehicle manufacturers will need to change their business models and how their products are used. Consumer trends such as car sharing, ride sharing, the gig economy and much more are driving these changes (excuse the pun).
It's great to see this example from Volvo - they're not only creating a new brand for their car-on-demand but also powering it by a smart app and digital car keys. How long before this is the only way you can access a vehicle?
For more on the future of mobility watch this video, it illustrates what we're moving towards perfectly.
“proprietary learning technology that asks users about their specific needs instead of merely informing them where they can pick up a car.”