I agree here, and to be fair, I'm sure I have written my fair share of stuff on the subject  too.  

When I read 31m devices, I was actually surprised to see nothing here about Cyber. Is this not 31m more cyber opportunities for people to get into your home?  Something for sure we will see more of over the coming months while speculation continues.

As a long-standing happy Prime customer, I for one would definitely consider it as an extension, if it were backed by a reputable insurance company brand I can associate with.