Are all leaking pipes equal?

I read this one with interest.  For years now, we have been looking at the problem for insurance with 'Escape of Water.'  For a long time it has been the default 'go to' use case for many things, especially IoT.

What interested me about this article was it talks about the US and how it's just getting started.  In the UK and Europe, this has been going on for a long long time with folks like Homeserve and the Leakbot itself working wonders for years, plus many others including NEOS.

It's a big problem - it costs carriers roughly £650m per year in the UK alone, so it's worth fixing!

Is this just the US market lagging behind or am I missing something?