We often see press reports about the average reading age of individuals, usually being between 7 and 11 years old.  Couple this with the complex nature and desire to not exclude folks - I love all the work right now with regards to policy wording simplification.

Both Beazley & Lemonade have made a splash with this.

Couple this with new products, such as Parametric products and, here, Weather Guard, we have more niche and better serving options for our customers.  It's a great move all round in my view.