We often see press reports about the average reading age of individuals, usually being between 7 and 11 years old. Couple this with the complex nature and desire to not exclude folks - I love all the work right now with regards to policy wording simplification.
Both Beazley & Lemonade have made a splash with this.
Couple this with new products, such as Parametric products and, here, Weather Guard, we have more niche and better serving options for our customers. It's a great move all round in my view.
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