A good summary of some of the partnerships that continue to make it easier and easier to get into a car, packaging all services (including insurance), and simply drive away.

The interesting thing for me here is how we are focusing on lowering the duration of the commitment which to me truly embraces my views of 'frictionless insurance in a land of utility'.

With continued partnerships such as these it feels a great deal for end consumers, but is there a danger of putting the insurance brand at risk? Do we need to spend the same on direct marketing going forward or focus on corporate partnerships, further making insurance more invisible and embedded?