In my view, whilst this focuses on the developing world opportunity and the next billion customers, it also highlights something I believe to be as big an issue in the developed economies - education.
Affordability does not go hand in hand with understanding and I firmly believe the industry as a whole has a lot of work to do on financial education.
All the same, one big challenge, Strom said, has been in educating people about the need for insurance in the first place. “Seventy-five percent of our subscribers have never had insurance before,” she said. “We need to educate people about what it is, and also why you need it.”