A really interesting move here and nice to finally see come to life. We have talked for a while about the power shift from price comparison websites back to consumers having the control and insights.
This from Bud looks to bring both your existing insights from your bank accounts and make relevant offers to you based on your specific profile. How soon before they offer up insurance products too?
First Direct is trialing a new smartphone app which trawls a database of thousands of deals to recommend specific products from third-party providers. It comes ahead of a major online banking revolution in which financial institutions are being forced to share customer data so people can see all their money on one screen.