Fast on the wheels of Volvo, Porsche takes to the road with subscription service

Following on from my post earlier this week about Volvo and its annual contract plans for cars, Porsche has announced that it's also moving into this space.

Yes, car clubs have come and gone. And supercar clubs have come and gone. But there is certainly a trend emerging in the new world access that takes away all friction points to driving.

Whilst the price of membership ($3,000 per month) may seem steep, it covers tax, registration, insurance, maintenance and even detailing fees, which can really add up for a supercar like those made by Porsche.

A smarter way to enable more folks behind the wheel?