Following on from my post earlier this week about Volvo and its annual contract plans for cars, Porsche has announced that it's also moving into this space.
Yes, car clubs have come and gone. And supercar clubs have come and gone. But there is certainly a trend emerging in the new world access that takes away all friction points to driving.
Whilst the price of membership ($3,000 per month) may seem steep, it covers tax, registration, insurance, maintenance and even detailing fees, which can really add up for a supercar like those made by Porsche.
A smarter way to enable more folks behind the wheel?
Want to drive a Porsche, without actually owning one? Porsche’s new Passport subscription program could be just what you’re looking for. The on-demand short-term rental program allows anyone in Atlanta to subscribe for $2,000 per month, which will provide access to eight models of Porsche including the 718 Boxster, Cayenne and Cayman S at launch. Those who want a bit more can sign up for the Accelerate program, which is $3,000 per month, but which provides access to a total of 22 Porsche models and variants, including the 911 Carrera S, the Macan GTS and the Cayenne S E-Hybrid SUV.