Many have talked about this for a while, in fact many have cited blockchain and smart contracts as the holy grail answer to this specific problem, more often than not solved by an InsurTech startup with a great idea.  

Whats nice here, is that a strong incumbent insurer is working with a number of folks to provide this.

I'd love to see the data behind this over the next couple of months as this rolls out and seeks adoption as well as details on the size of the market