For a few years now, the market has been buzzing about the potential of the Internet of Things.  It’s not hard to see why.  New connected services are a huge opportunity for insurers to become more relevant in a world of digital technology where popular services provide frequent and tangible benefits.  

Our research, Insurance disrupted, indicates that the young and health conscious are a potential sweet spot.  Forty-two per cent of 25-34 year olds want a service that detects potential health issues or problems and provides assistance.  This is much higher than the level of demand among other age groups.