For a few years now, the market has been buzzing about the potential of the Internet of Things. It’s not hard to see why. New connected services are a huge opportunity for insurers to become more relevant in a world of digital technology where popular services provide frequent and tangible benefits.
Our research, Insurance disrupted, indicates that the young and health conscious are a potential sweet spot. Forty-two per cent of 25-34 year olds want a service that detects potential health issues or problems and provides assistance. This is much higher than the level of demand among other age groups.
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