I believe this is long overdue and met by the industry with positive cheers.  Daniel Schreiber from Lemonade often talks about some people feeling it's generally acceptable to defraud your insurance provider - its not, it never has been, and measures like this are a good step.

What we must ensure now is that some don't continue to find weak points in the system to exploit, e.g. travel insurance as mentioned earlier this week.  Time to stamp this out period and change attitudes and behaviours.